Content marketing

Because every sales lead counts

Content marketing is a huge industry these days – one into which copywriters happily slot to help create valuable content as part of strategic marketing. From just the right headline ‘bait’ to polished writing, a content writer has to be very aware of the user experience in the online world to be sure that content will be read, understood and acted upon.

I have worked closely with the Hubspot method of content marketing through guru agencies such as Mpull and League, and I greatly enjoy creating content for the likes of Clickatell and Santam. I can help you create SEO-friendly blog articles, e-books, infographics and videos. These pieces serve a very specific purpose to lead sales prospects down the sales funnel and to eventually to buying your product or service.

I enjoy creating the niche content that fares well in content marketing these days, and have found myself becoming quite an expert on anything from selling cars and mobile marketing to cyber crime and financial planning. Read some examples over at Contently.

Want to carve out your own niche in content marketing? GET IN TOUCH.