Web copywriting and regular blog writing

for this leader in global mobile messaging. I worked closely with the team to create a value proposition and tone of voice for the refreshed website, to help streamline the user experience, come up with product names, write new case studies, as well as whitepapers and e-books. I wrote all the copy for the website. Getting my head around the intricacies of their products and offering was challenging but an experience I relished.

See more at: Blog examples here, here and here.

“Johannie asks the right questions, quickly grasps what we are trying to achieve and creates copy that’s always spot on.”
Liesl Smit, Customer Experience Marketing Manager

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