Web copywriting and regular blog writing
for this leader in global mobile messaging. I worked closely with the team to create a value proposition and tone of voice for the refreshed website, to help streamline the user experience, come up with product names, write new case studies, as well as whitepapers and e-books. I wrote all the copy for the website. Getting my head around the intricacies of their products and offering was challenging but an experience I relished.
“Johannie asks the right questions, quickly grasps what we are trying to achieve and creates copy that’s always spot on.”
Liesl Smit, Customer Experience Marketing Manager
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