Lead content curator and blogger
Sunglass Hut’s Inner Circle is a hub of fashion and trends news, featuring local and international brands. Started in 2011 – when very few retail brands had their own blogs – I helped grow the portal from mainly influencer contributions to having interviews, lookbooks and runway reports five days a week.
Due to a strategic shift, the Inner Circle blog is currently no longer active but you can get a snapshot of topics below. If you are interested in fashion or other branded content, GET IN TOUCH.
“Johannie has a real knack for crafting brand messaging – an asset to any content marketing team.”
Wedaad Lima, Brand Communications & Digital Manager, Sunglass Hut