Web copywriting and brand positioning
The wonderful Cape Town agency, Isobar, used my services to strategically revamp the Wilde Fruit Juice brand online. Working with art director Genie Botha, I refined a new tone of voice and wrote all copy for the new website. I had particular fun writing the fun product descriptions, with full creative freedom to create such tongue-in-cheek lines such as “Mango and orange go together like pap and wors, like Haas Das and Riaan, like pancakes and a rainy day”. Meet the full ‘juice family’ here.
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