Wilde Fruit Juice

Web copywriting and brand positioning

The wonderful Cape Town agency, Isobar, used my services to strategically revamp the Wilde Fruit Juice brand online. Working with art director Genie Botha, I refined a new tone of voice and wrote all copy for the new website. I had particular fun writing the fun product descriptions, with full creative freedom to create such tongue-in-cheek lines such as “Mango and orange go together like pap and wors, like Haas Das and Riaan, like pancakes and a rainy day”. Meet the full ‘juice family’ here.

Want to make your product descriptions pop? GET IN TOUCH.

Wilde Fruit Juice